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How to label AI content under Article 50, and which part of it is not your job
Article 50 of the EU AI Act has applied since August 2, 2026, and it binds anyone serving people in the Union, wherever the server is. Most of the panic is about the machine-readable marking requirement, which for a site owner who calls somebody else's API is somebody else's obligation. Here is what is actually yours: a chatbot that says what it is, published text that either carries a name or carries a label, and a deepfake that admits it.
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