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Luma

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Luma builds the Ray video models and sells them as credits. Its price list spells out the cost per second at each resolution, which makes it comparable with per-second API pricing.

lumalabs.ai ↗

The Runway wordmark beside a grid of six video stills.
Video & Imagestrong signal

Best AI video generators, priced per second

Three ways to buy generated video in August 2026: per second through an API, as monthly credits with every model in one place, or as credits tuned for iteration. The same ten-second 1080p clip costs anywhere from $0.80 to $7.00 depending on which door you walk through.

Google, Runway, Lumaverified