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Commission guidance sets out who must label AI content from August 2, 2026, and who need not

Article 50 of the European Union AI Act has applied since August 2, 2026. The duties are not the same for the party that supplies a system and the party that uses one in its own work, and the exceptions are explicit: law enforcement use, evidently artistic work, assistance with ordinary editing, and content for which a named person holds editorial responsibility.

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