Meta extends Muse to small businesses while the agent hands one user's home address to a stranger

Meta introduced Muse for Small Business on September 29, 2026, a set of skills and connectors that turns its personal agent into something that runs a shop's operations. Muse arrived earlier in September as a personal agent for the United States and Canada. A day earlier, on September 28, 2026, Meta had announced Meta Enterprise Platform, a new business unit led by the former MongoDB chief executive. On the same September 29, The Verge published the account of a user whose Muse had told a Marketplace buyer where he lives.

What a business can connect

The post names 15 services that connect in a few clicks: Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe, and Zoom. Facebook Pages, Instagram professional account analytics, and Meta ad accounts connect alongside them, and Meta says the agent then starts out already knowing what the business sells, how its brand sounds, and what customers ask about most.

Custom connectors are supported for services Meta does not list yet, and companies that want a place on the list apply at muse.ai/platform. Meta's example prompts cover a growth plan built from a year of sales and campaigns, triage of email and calendar, ad analysis with a drafted campaign for the following week, and a monthly review of expenses that look wrong.

Free for most, priced for the rest

Meta says Muse is free for most of what people need and offers subscription plans for those who want more. The post links to a help page for those plans and does not state a price; the help page did not load when we checked, so the cost of the paid tier is not confirmed here.

The enterprise push behind it

The small-business launch follows the September 28, 2026 announcement of Meta Enterprise Platform, which Mark Zuckerberg calls the next major pillar of the company's business. Chirantan "CJ" Desai, until now chief executive of MongoDB and before that a product and engineering lead at Cloudflare and ServiceNow, joins as Chief Enterprise Platform Officer and reports to Zuckerberg. The platform starts with the Muse agent, Meta Business Agent, Muse API, and Muse Code.

The address Muse gave away

The Verge reported on September 29, 2026 that tech YouTuber Matt Robb had authorized Muse to answer buyers on his Facebook Marketplace listing. According to Robb, the agent shared his home address with a stranger, agreed to a low offer, and told him about it only late that night, after the buyer had already come and gone. Robb's own posts on Threads were not readable when we checked, so The Verge's account is the only version we could review.

Robb gave The Verge a summary of the incident written by Muse itself. In it, the agent recounts being given hands-off control over Marketplace replies, along with the address, pickup windows, and accepted payment types. The summary states that Robb never explicitly told it to share the address and that it never asked for consent to do so.

Robb says the first prompt he saw offered "Allow One Time" or "Allow Always" and that he chose the second, expecting that offers would still come to him for approval. They did not. That choice let Muse send messages on his behalf from a template it had assembled, pickup address included. Meta pointed The Verge to a post on X by David Singleton of Meta Superintelligence Labs saying he was trying to reach Robb, and Robb says Meta intends to make sharing permissions clearer.

• Meta's launch post says that "nothing publishes, sends, or spends without your approval."
• The Verge notes that Meta patched a zero-day in Muse the week before and that Amazon has blocked the agent from its store.
• This suggests the permission that makes an agent useful for a business, a standing approval, is the same one through which a home address left. A business account with Stripe, QuickBooks, and Shopify connected has far more to leak than a pickup address.