OpenAI lets businesses claim their ChatGPT profile and see how often they are mentioned
Through a new Business Hub, a company can verify its profile, keep its details and product prices current, and see aggregated mentions and website clicks. Profiles are open wherever ChatGPT operates. Business Agents, which customers can chat with, are limited to eligible U.S. ecommerce and online service companies.
OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. Through a tool called Business Hub, a company can claim its profile in ChatGPT, verify it, and correct the information the assistant shows about it. OpenAI says ChatGPT has 1.2 billion weekly users, and the profiles are the first official way for a business to see how it appears in their answers.
What a business can do now
Once verified, a business can update its key details and add product feeds with prices and availability. Any eligible business located where ChatGPT is available can claim its profile, and Shopify merchants can connect their store from Business Hub or from the Shopify admin.
Business Hub also shows how people engage with the business in ChatGPT: the number of mentions, the number of clicks to its website, and the common themes of conversations in which its site is cited as a source. OpenAI says it shares no user conversations with businesses and shows the figures only in aggregate, once enough conversations pass a threshold.
Business Agents start in the US
After claiming a profile, an eligible company can build and launch a Business Agent, a chatbot that answers questions about its own products. A ChatGPT user who sees the business in an answer can open its profile and start a conversation with that agent. OpenAI says the conversation is labeled and kept separate from the user's chat with ChatGPT.
For now, Business Agents are limited to eligible ecommerce and online service businesses in the United States. Companies can also pay to promote their agent and use it as the destination for ChatGPT ads, and OpenAI says those placements are labeled. The company says it plans to bring profiles and agents to more markets and business categories.
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