Advertising

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OpenAI's mockup of two ChatGPT phone screens during image generation, with the progress at 62%: below it, an ad labeled Ad from the fictional Heirloom Grocery shows food photos, the line Fresh Groceries for Easy Weeknight Dinners, and a Learn more button.

Tools

OpenAI will test visual ads in ChatGPT during image generation, starting in the US

OpenAI announced a visual ad format for ChatGPT on October 5, 2026. The first test shows image-based ads while ChatGPT generates an image, and it starts later in October in the US with an initial group of advertisers. OpenAI says the ads are clearly labeled, stay separate from the image being created, and do not influence ChatGPT's answers. For advertisers, the same announcement adds conversion tracking through measurement tools they already use.

OpenAIOctober 5verified

Industry

ChatGPT Ads has reached a $1 billion annualized revenue run rate

OpenAI says its advertising business inside ChatGPT passed a $1 billion annualized run rate in fewer than 200 days from launch. Self-service buying through Ads Manager opens across India, Europe, the Middle East and North Africa. If you sell anything online, the surface where people compare options now has a checkout for advertisers on it.

OpenAIAugust 31verified