publishing

3 items

Industry

How to label AI content under Article 50, and which part of it is not your job

Article 50 of the EU AI Act has applied since August 2, 2026, and it binds anyone serving people in the Union, wherever the server is. Most of the panic is about the machine-readable marking requirement, which for a site owner who calls somebody else's API is somebody else's obligation. Here is what is actually yours: a chatbot that says what it is, published text that either carries a name or carries a label, and a deepfake that admits it.

Evropska komisijaAugust 21verified

Industry

Pew puts a number on it: 35% of pages published after ChatGPT show AI authorship

Pew Research ran nearly half a million pages from Common Crawl through a detector. Among pages published after November 2022, more than a third came back with significant signs of AI writing, and .com domains showed it at ten times the rate of .edu and .gov.

TechCrunchAugust 21verified

A phone showing a news article with a black "Add to Preferred Sources" button; behind it a woman holding a coffee cup reads her own phone.

Industry

Google gives sites a button readers use to name them a preferred source

On August 20, Google published a button a publisher places on its own page, which a reader clicks once to add that site to their preferred sources in Search. The consequence is that the site's pages appear more prominently in Top Stories, in AI Overviews, and in AI Mode. Google says users have chosen more than 600,000 different sources so far. Two reader-side changes arrived with it: tuning topics in the Discover feed through a three-dot menu, and a customizable audio briefing in Google News for Android.

GoogleAugust 21verified